CASTAWAY | BRANDON WATSON
CASE STUDY
THE TARGET
Brandon Watson is a CCM artist who dives deep into addressing the mental health of others. With this being said... his content is more than just clicks and streams. He believes more in leaving a positive impact on your audience. This is what we ran with. Our target was to visually explain what if feels like to deal with OCD and depression... the feeling of being alone.
THE IMPACT
On average, more people today are struggling with their mental health. Because of the world we live in, it is easy to get lost in the darkness known as anxiety, obsession, and depression. We were able to touch multiple lives throughout the strategic, widespread, and intentional social media campaign.
THE PROCESS
With only a 3 person crew, we were able to pull off more intensive VFX work. Using green screen techniques, and heavy post production work, we were able to show mental health in an abstract way. For a deeper dive, make sure to watch the behind the scenes video below.